SALT LAKE CITY – The Utah Health Exchange announced its new name, as well as a new look and feel for the marketplace which connects small businesses with health insurance brokers and carriers, providing increased access to health care and greater choice with regard to health insurance coverage.

“We are heading in a new direction, and we couldn’t be more excited,” said Patty Connor, director of Avenue H. “For many people, the word ‘Exchange’ connotates government, and we want to remind Utah’s small business owners and their employees that we are built on free-market ideals. We built the marketplace as an approachable, consumer-oriented solution to health insurance coverage. Avenue H is the first step in a better direction.”

The official launch of Avenue H took place at Upper Limit Aviation, a helicopter flight school and training center located at the Salt Lake International Airport. Upper limit joined the Utah Health Exchange in April 2012. Currently, over 300 Utah small businesses provide health insurance through Avenue H, accounting for over 7300 people. Thirty two percent of those companies were previously not providing health insurance for their employees.

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